This Privacy Policy explains how Ember collects, uses, stores and protects personal information when you visit ember-agent.com, submit an enquiry, or engage with us in the course of our services.
Last updated: May 2025
Ember is a growth consultancy and AI-powered lead recovery service for exotic and prestige car dealerships, operating under the trading name Ember at ember-agent.com. Ember is owned and operated by Paul Armstrong, based in the United Kingdom.
For personal data collected through this website and in the course of our business operations, Ember acts as the data controller. For personal data that our dealer clients upload to us in order to operate the Ember Agent lead reactivation service on their behalf, Ember acts as a data processor, and the dealer is the data controller.
Contact: info@ember-agent.com
This Privacy Policy explains how Ember collects, uses, stores and protects personal information when you visit ember-agent.com, submit an enquiry, or engage with us in the course of our services.
This policy covers two distinct categories of data subject:
When you submit our contact form, we collect your first name, last name, job title, company name, email address, telephone number, and any message you choose to include.
When you visit our website we may collect standard technical information including your IP address, browser type and version, device type, pages visited, time and date of visit, and the referring URL.
We do not collect payment card information directly. We do not knowingly collect sensitive personal data such as health information, government identification numbers, or biometric data.
We use the information we collect to:
If you are located in the United Kingdom or the European Economic Area, we rely on the following legal bases:
When a dealer engages Ember Agent, they provide us with a list of their own past customer enquiries. In this context, the dealer is the data controller and Ember acts as a data processor, processing that data solely on the dealer's instructions for the purpose of SMS lead reactivation.
We use the lead contact data provided by the dealer exclusively to send SMS reactivation messages on the dealer's behalf, using the dealer's own registered Twilio phone number. We do not use this data for any other purpose, we do not sell it, and we do not share it with third parties other than as required to operate the messaging service.
Dealers who engage Ember Agent are required to confirm that they have a lawful basis under applicable law — including UK PECR, GDPR, and US TCPA where relevant — to contact the leads they provide. Ember acts in good faith on that warranty.
Every SMS sent through Ember Agent includes a clear opt-out instruction. Replying STOP will immediately remove you from further contact.
Lead data provided by dealers is retained only for the duration of the active service agreement. Upon termination, lead data is deleted within 30 days.
We do not sell personal information. We share personal information only in the following limited circumstances:
Ember is based in the United Kingdom. Some of our service providers — including Twilio, Anthropic, and Google — are based in the United States. Where we transfer personal data of UK or EEA residents to countries not deemed adequate, we rely on appropriate safeguards including the UK International Data Transfer Agreement (IDTA) and EU Standard Contractual Clauses (SCCs).
We take reasonable administrative and technical measures to protect personal information, including encrypted transmission via TLS, access controls, and use of reputable third-party platforms with their own security certifications.
No method of transmission over the internet is completely secure. If you believe your data may have been compromised, please contact us immediately at info@ember-agent.com.
You have the right to access the personal data we hold about you, request correction of inaccurate data, request deletion, request restriction of processing, object to processing based on legitimate interests, request portability of your data, and withdraw consent where we rely on it.
If you are a California resident, you have the right to know what personal information we collect and how it is used, request deletion, request correction, and opt out of the sale of personal information. We do not sell personal information.
Email info@ember-agent.com. We will respond within 30 days. UK residents may also lodge a complaint with the Information Commissioner's Office at ico.org.uk.
Our website uses essential cookies required for basic functionality, and optional analytics cookies to understand how visitors use the site. Where required by law, we request your consent before setting non-essential cookies. We do not use cookies for advertising or cross-site tracking purposes.
Our services are intended for business use and are not directed at children under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact info@ember-agent.com.
We may update this Privacy Policy from time to time. When we make material changes, we will update the date at the top of this page. Your continued use of our website after any update constitutes acceptance of the revised policy.
Email: info@ember-agent.com
Website: ember-agent.com
Jurisdiction: United Kingdom
For UK residents: Information Commissioner's Office — ico.org.uk — 0303 123 1113