Ember AI · Dead lead recovery · Prestige & exotic dealers

Your CRM is full of buyers
who didn't say no.

Ember works the leads your team wrote off — recovering prestige and exotic car sales on a pure performance basis, paid only on results. No retainer. No risk. No lock-in.

No setup fee No retainer Pay for results only No lock-in

Most exotic enquiries are
written off, not lost.

Every week, serious buyers enquire about exotic and prestige cars and go quiet. Not because they changed their mind. Because your team moved on, the specific car sold, and nobody followed up.

Those leads sit in your CRM unworked. Meanwhile the buyer — still actively looking — purchases from a competitor who happened to reach out at the right moment.

"The car they enquired about is gone. Their desire for something exceptional is not."
84%
of CRM leads go untouched after 30 days
40%
of dormant leads are still in market, buying within 90 days
100x
more likely to convert when responded to within 5 minutes

Quiet intelligence.
Visible results.

01
You send us your dead leads and current stock
Export your dormant contacts from your CRM and share your current stock list — a spreadsheet or live feed works fine. We verify all activity against your CRM data so every commission is clean and evidenced.
Attribution locked
02
Ember starts the conversation
Our AI reaches out by SMS, tuned to your dealership's tone of voice. It references each lead's original interest, checks requirements against your current stock, and suggests relevant alternatives if the car they wanted is gone. It adjusts its approach based on how they respond.
HNW-calibrated tone
03
You get a warm handoff, not a cold lead
The moment a prospect shows real intent, you get an alert with everything you need — what they originally enquired about, what was said, what car they're interested in now, and whether they have a part-exchange. Your salesperson picks up mid-conversation, not from scratch.
Hot lead alert

A real conversation.
8 minutes. One dormant lead. Ready to buy.

Simon hadn't been in contact for months. No follow-up from the dealership. Ember reached out by SMS — as Kevin at West Coast Exotic Cars. What happened next took 8 minutes.

Kevin · West Coast Exotic
SMS · Today 13:59
Hi Simon, it's Kevin at West Coast Exotic Cars. You were exploring Huracans a while back and we've had some incredible examples come through lately. Still passionate about that level of Lamborghini performance, or has your focus shifted?
13:59
Hey Kevin yes I'm still interested in acquiring another car — just not found the right one yet
14:01
Got a 2022 Huracan STO in verde turbine, V10, naturally aspirated, around $370k. Full satin PPF, race aero. Your car?
14:01
What other super cars do you have — my taste has changed a little
14:01
What direction are you leaning now — still mid-engine V10 energy or looking at something totally different like a flat-12 Ferrari or turbo GT?
14:01
As you know I'm not a details man it's more about the look. So broadly, Ferraris, Astons and Bugattis
14:03
We've got a stunning 2021 Ferrari 812 GTS in grigio, open-top V12, $469k. Also a 2022 F8 Spider in giallo modena, twin-turbo V8, $349k. Which speaks to you more?
14:03
I think I'd like to speak to someone around the Aston — being a Brit it's something I need to consider
14:04
Understood, Aston's a classic British choice. We don't have one in stock currently, but I'll get the team to call you about options and what we can source. Sound good?
14:04
Yes — what I'd like to do is part exchange my current car and buy a new one and want someone to handle all of this
14:05
Absolutely, we'll handle everything. What car are you looking to move on?
14:05
I have a Porsche GT3
14:07
Perfect, I'll get someone to call you shortly. They'll also value your Porsche GT3 at the same time.
14:07
Ok fab — can you send me details as soon as you have them please, I'm keen to buy quickly
14:08
Someone will be with you very soon. Looking forward to it, Simon. We'll have options lined up for you.
14:09
HOT LEAD ALERT
Simon is ready to buy. Your salesperson has everything they need.
NameSimon Stronach
Original interestLamborghini Huracan STO
Now wantsAston Martin — to be sourced
Part exchangePorsche 911 GT3
StatusKeen to buy quickly
"Your salesperson picks up mid-conversation, not from scratch."
What just happened
A lead dormant for months. Zero manual effort. 8 minutes of conversation. Simon went from uncontacted to ready to buy — with a part-exchange in tow.

Every other tool was built for
a franchise dealer shifting 300 cars a month.

You are not that dealer.

FeatureEmberThe usual approach
Target dealerIndependent exotic & prestigeFranchise volume dealers
Commercial modelPerformance only. Zero upfront.£2,000–£5,000/month subscription
Buyer toneCalibrated for HNW. No urgency, no push.Automated SMS to hundreds at once
Lead age30 days to 3 years. Written-off pipeline.New and recent leads only
Part-exchangeSurfaced in every conversationNot considered
HandoffWarm brief to your salesperson. They close.AI books appointment, team gets a stranger
Risk100% ours100% yours

What it means
for your dealership.

Zero manual effort
Upload a CSV. Ember handles everything from first message to warm handoff.
Works around the clock
Replies arrive at 2am. The AI handles them. Your salesperson picks up when they're ready.
Stock-aware conversations
Ember knows what you have. It recommends real inventory and handles availability questions accurately.
Prestige tone, always
Messages are warm, specific, and personal. Never corporate, never pushy. Built for HNW buyers.
GDPR-safe by design
Instant opt-out handling. Suppressed leads are never contacted again across any workflow.
Full attribution trail
Every conversation timestamped and logged. Every commission evidenced and verifiable.
Scales without headcount
Add more leads, more stock — without adding staff or infrastructure.
No lock-in
No contract term. No obligation. If it stops working for you, you stop.

Your dead leads are worth
more than you think.

Based on industry recovery rates of 1–4% for dormant leads — with exotic buyer intent tending toward the higher end.

Dormant leads in CRM
300 leads
Average sale price
£180,000
Estimated recovered sales
24 sales
Revenue recovered
£4.3M
Performance fee
Discussed on enquiry
Your gross margin at 20%
£860k
Example figures based on 300 leads at £180k average. Your results will vary — but the leads are already there.

The only fee is
a recovered sale.

Performance only
A percentage of the sale price · on recovered leads only · no retainer
  • If Ember recovers nothing, you owe nothing
  • No retainer, no setup fee, no contract term
  • Pay only when a sale completes on a dormant lead
  • Every commission verified through your CRM
  • Full timestamped conversation trail evidences every claim
  • No obligation to continue — stop any time
On a typical exotic sale, your gross margin is three to four times our fee — on a sale you'd already written off. Performance fee discussed on enquiry.

No tool in this market was built
for the buyer who takes three months to decide.

That's why I built Ember. I spent years at the centre of the exotic car world — at Supercar Blondie / SBX Cars, I built the data infrastructure that identified HNW buyers within a 130 million-strong audience and scaled the auction marketplace from 5 to 40 units a month. Before that, I was part of the leadership team at Car & Classic that took the business from startup to £74M annual revenue in three years.

I know how exotic buyers think, how they communicate, and what makes them come back. Ember is built on that knowledge.

600%
Revenue growth at Car & Classic · startup to £74M
700%
Auction volume increase at SBX Cars
240%
Conversion rate improvement · data-led CRO

Let's look at what's in your pipeline.

A free 30-minute conversation is all it takes to see whether Ember can recover meaningful revenue from your dormant leads. No commitment, no pitch deck.