The origin

Six years inside the exotic car world.

No tool in this market is built for the buyer who takes three months to decide, makes decisions quietly, and is simultaneously selling a £200k asset to fund the next purchase. That's why Ember exists.

At Supercar Blondie / SBX Cars, Ember's founder built the data infrastructure that identified high-net-worth buyers within a 130 million-strong audience and scaled the auction marketplace from 5 to 40 units a month.

Before that, as part of the leadership team at Car & Classic, the business grew from startup to £74M annual revenue in three years, cutting customer acquisition costs by 600% in the process.

Ember is built on that knowledge: how exotic buyers think, how they communicate, and what makes them come back. We don't treat a £300k buyer like someone browsing a used Ford. Because they aren't.

600%
Revenue growth at Car & ClassicFrom startup to £74M annual revenue in 3 years
700%
Auction volume increase at SBX Cars5 to 40 units/month via HNW data strategy
130M
Audience at Supercar BlondieCDP deployed to identify affluent outliers at scale
240%
Conversion rate improvementData-led product experience, SBX marketplace
How we operate

Principles, not promises.

Results only
We charge 3% on recovered sales. No retainer, no setup fee, no contract term. If Ember recovers nothing, you owe nothing. The risk sits entirely with us.
Tone matters
Every message is calibrated for high-net-worth buyers. No urgency tactics, no mass-blast SMS. The outreach reflects your dealership's reputation, not a generic automation tool.
Full transparency
Every commission is verified through your CRM with a full timestamped conversation trail. You see every interaction. Nothing is disputed because nothing is hidden.
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Insights for the
exotic dealer.

Occasional notes on dead-lead recovery, buyer psychology, and what top-performing exotic dealers do differently. No spam. Unsubscribe any time.

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