Legal
Cookie Policy.
Last updated: May 2025 · This Cookie Policy explains what cookies are, how Ember uses them on ember-agent.com, and how you can manage your preferences.
Section 01
What are cookies
Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, to remember your preferences, and to provide information to website owners about how their site is being used.
Similar technologies — including pixels, web beacons, and local storage — work in comparable ways and are covered by this policy. We refer to all of these collectively as 'cookies' throughout this document.
Section 02
How we use cookies
We use cookies for three purposes:
- Essential operation — to make the website function correctly. Without these cookies, parts of the site would not work.
- Analytics — to understand how visitors use the site so we can improve it. This includes measuring which pages are visited, how long visitors stay, and where they come from.
- Marketing — to understand whether our advertising on platforms such as LinkedIn is reaching relevant audiences.
We do not use cookies to display advertising to you on other websites, to build profiles for sale to third parties, or for any purpose unrelated to operating and improving ember-agent.com.
Under UK PECR and EU ePrivacy rules, we are required to obtain your consent before setting non-essential cookies. Essential cookies are exempt as they are strictly necessary for the site to function.
Section 03
Types of cookies we use
Essential cookies
These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take such as submitting a form or setting your cookie preferences.
Analytics cookies
These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the site. All information collected is aggregated and therefore anonymous. We use Google Analytics (GA4) for this purpose.
Marketing cookies
These cookies are set by our advertising partners — currently LinkedIn and Meta (Facebook) — when you visit our site. They allow those platforms to recognise your device and help us understand whether our advertising is reaching the right audience.
Section 04
Third-party cookies
Some cookies are set by third-party services that appear on our pages. The third parties whose cookies may be set on ember-agent.com are:
- Google (GA4) — analytics. Privacy policy: policies.google.com/privacy
- LinkedIn — marketing / LinkedIn Insight Tag. Privacy policy: linkedin.com/legal/privacy-policy
- Meta (Facebook) — marketing / Meta Pixel. Privacy policy: facebook.com/policy
Section 05
Full cookie list
| Cookie | Provider | Purpose | Duration | Type |
|---|---|---|---|---|
| _session | Ember | Session state and cookie consent preferences | Session / 1 year | |
| _ga | Google Analytics | Distinguishes unique users | 2 years | |
| _ga_[ID] | Google Analytics | Persists session state for GA4 | 2 years | |
| _gid | Google Analytics | Unique ID for statistical data | 24 hours | |
| li_fat_id | Tracks conversions, retargets visitors | 30 days | ||
| UserMatchHistory | Ad targeting and audience matching | 30 days | ||
| _fbp | Meta | Delivers and measures Facebook/Instagram ads | 3 months | |
| _fbc | Meta | Stores last visit click for ad attribution | 3 months |
Section 06
Your choices
Cookie consent banner
When you first visit ember-agent.com you will be presented with a cookie consent banner. You can accept all cookies, accept essential cookies only, or customise your preferences at any time.
Browser settings
Most browsers allow you to refuse cookies or be notified when cookies are set. Guidance for common browsers: Google Chrome (support.google.com/chrome), Mozilla Firefox (support.mozilla.org), Apple Safari (support.apple.com), Microsoft Edge (support.microsoft.com).
Opting out of specific providers
- Google Analytics — tools.google.com/dlpage/gaoptout
- LinkedIn — linkedin.com/psettings/advertising
- Meta — facebook.com/adpreferences
Section 07
Do Not Track
Some browsers include a Do Not Track (DNT) feature. There is currently no universally agreed standard for how websites should respond to DNT signals. We do not currently alter our data collection practices in response to DNT signals, but we honour opt-outs provided through our cookie consent banner.
Section 08
Changes to this policy
We may update this Cookie Policy from time to time — for example when we add new cookies or third-party services. We will update the date at the top of this page when changes are made.
Section 09
Contact
Email: info@ember-agent.com · Website: ember-agent.com
For more information about how we handle your personal data, see our Privacy Policy.