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Cookie Policy.

This Cookie Policy explains what cookies are, how Ember uses them on ember-agent.com, and how you can manage your preferences.

Last updated: May 2025

Section 01

What are cookies

Cookies are small text files placed on your device by websites you visit. They are widely used to make websites work, to remember your preferences, and to provide information to website owners about how their site is being used.

Similar technologies — including pixels, web beacons, and local storage — work in comparable ways and are covered by this policy. We refer to all of these collectively as 'cookies' throughout this document.

Section 02

How we use cookies

We use cookies for three purposes:

  • Essential operation — to make the website function correctly. Without these cookies, parts of the site would not work.
  • Analytics — to understand how visitors use the site so we can improve it. This includes measuring which pages are visited, how long visitors stay, and where they come from.
  • Marketing — to understand whether our advertising on platforms such as LinkedIn is reaching relevant audiences.

We do not use cookies to display advertising to you on other websites, to build profiles for sale to third parties, or for any purpose unrelated to operating and improving ember-agent.com.

Under UK PECR and EU ePrivacy rules, we are required to obtain your consent before setting non-essential cookies. Essential cookies are exempt as they are strictly necessary for the site to function.

Section 03

Types of cookies we use

Essential cookies

These cookies are necessary for the website to function and cannot be switched off. They are usually set in response to actions you take such as submitting a form or setting your cookie preferences.

Analytics cookies

These cookies allow us to count visits and traffic sources so we can measure and improve the performance of the site. All information collected is aggregated and therefore anonymous. We use Google Analytics (GA4) for this purpose.

Marketing cookies

These cookies are set by our advertising partners — currently LinkedIn and Meta (Facebook) — when you visit our site. They allow those platforms to recognise your device and help us understand whether our advertising is reaching the right audience.

Section 04

Third-party cookies

Some cookies are set by third-party services that appear on our pages. The third parties whose cookies may be set on ember-agent.com are:

  • Google (GA4) — analytics. Privacy policy: policies.google.com/privacy
  • LinkedIn — marketing / LinkedIn Insight Tag. Privacy policy: linkedin.com/legal/privacy-policy
  • Meta (Facebook) — marketing / Meta Pixel. Privacy policy: facebook.com/policy
Section 05

Full cookie list

Cookie
Provider
Purpose
Duration
Type
_session
Ember
Maintains session state and remembers cookie consent preferences.
Session / 1 year
Essential
_ga
Google Analytics
Distinguishes unique users. Used to calculate visitor, session and campaign data.
2 years
Analytics
_ga_[ID]
Google Analytics (GA4)
Persists session state for GA4. Contains no personally identifiable information.
2 years
Analytics
_gid
Google Analytics
Registers a unique ID used to generate statistical data on visitor usage.
24 hours
Analytics
li_fat_id
LinkedIn
LinkedIn Insight Tag. Tracks conversions, retargets website visitors, and unlocks ad analytics.
30 days
Marketing
UserMatchHistory
LinkedIn
LinkedIn ad targeting and audience matching.
30 days
Marketing
_fbp
Meta (Facebook)
Meta Pixel. Used to deliver, measure and improve the relevance of Facebook and Instagram ads.
3 months
Marketing
_fbc
Meta (Facebook)
Stores the last visit click. Used to attribute conversions from Meta ads.
3 months
Marketing

This list will be updated when we add or remove cookies. Contact info@ember-agent.com if you notice a discrepancy.

Section 06

Your choices

Cookie consent banner

When you first visit ember-agent.com you will be presented with a cookie consent banner. You can accept all cookies, accept essential cookies only, or customise your preferences at any time.

Browser settings

Most browsers allow you to refuse cookies or be notified when cookies are set. Guidance for common browsers:

  • Google Chrome — support.google.com/chrome/answer/95647
  • Mozilla Firefox — support.mozilla.org — search 'enable and disable cookies'
  • Apple Safari — support.apple.com — search 'manage cookies Safari'
  • Microsoft Edge — support.microsoft.com — search 'delete cookies Edge'

Opting out of Google Analytics

Install the Google Analytics Opt-out Browser Add-on: tools.google.com/dlpage/gaoptout

Opting out of LinkedIn tracking

Manage preferences at: linkedin.com/psettings/advertising or via optout.aboutads.info

Opting out of Meta tracking

Manage preferences at: facebook.com/adpreferences or via optout.aboutads.info

Section 07

Do Not Track

Some browsers include a Do Not Track (DNT) feature. There is currently no universally agreed standard for how websites should respond to DNT signals. We do not currently alter our data collection practices in response to DNT signals, but we honour opt-outs provided through our cookie consent banner.

Section 08

Changes to this policy

We may update this Cookie Policy from time to time — for example when we add new cookies or third-party services. We will update the date at the top of this page when changes are made.

Section 09

Contact

If you have any questions about this Cookie Policy, please contact us:

Email: info@ember-agent.com

Website: ember-agent.com

For more information about how we handle your personal data, see our Privacy Policy.

Ember
Terms Privacy Cookies

UK & US · info@ember-agent.com

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